Thoughts

Lessons from the intersection of
building, operating, and creating.

Frameworks, case studies, and field notes from scaling startups, shipping products, and leading creative projects.

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My Thoughts

Leadership

The Art of Removing Blocks

Every team has blocks. The difference between good and great operators is how quickly they can identify the real constra...

5 min read
Data

Building Analytics That Actually Drive Decisions

I've built dozens of dashboards. Most of them collected dust. Here's what I learned about building analytics infrastruct...

8 min read
Growth

Go-to-Market Lessons from Zero to One

Launching CrewLAB and Breasy back-to-back gave me a crash course in go-to-market strategy. Here are the patterns that wo...

10 min read
Product

Designing for Operators, Not Just Users

We obsess over customer UX but ship internal tools that look like they were built in 2005. Here's why that's a mistake a...

6 min read
Creative

Creative Work as Operating System

Leading 20-person art builds at Burning Man taught me more about operations than any business book. Here's how creative ...

6 min read

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What I’ve Built So Far...

Professional experience, creative projects, and the competencies behind them.

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